ulc Logo

With Urban Leaf Co., I created an overall design language for the company as a whole, and then distilled that design across the range of products offered. Within product categories, the design was extended even further to ensure that all products within a line share the traits of the overall Corporate Identity and the language of that product line, but that each product was also clearly identifiable from the other products within that line. In addition to the graphic design of all of the products, I also created all of the custom illustrations and art directed all photo shoots, direct mail pieces, trade show booth and take way material.